Our Press Plan
MyBrumTV, Inspired women up for top award...... (View website) |
|
Press Release - Birmingham Post, Jo has got the WOW Factor... (Download pdf) |
Press Release - From the BirminghamPost.net |
Event Launch - November 13th
Our event promotion kicked off on November 13th with our high profile press launch. It’s was timed to perfection ahead of West Midlands Diversity Week, making sure that we maximised on all the extra media coverage.
Our press launch was generously sponsored by the iconic Radisson hotel in Birmingham.
In November, the main promotional activities start with web profiling. This includes promoting the event on all our associated websites, newsletters and e-mail systems.
This promotes the event to tens of thousands of people. The event will also be posted on all working women’s websites totalling around another five websites.
Profile building will also be carried out on all social networking sites including www.facebook.com, www.myspace.com, www.ecademy.com and www.linkedin.com. Our associations with other women’s websites such as www.workingwoman.org.uk, www.prowesss.org.uk and www.makeyourmark.org.uk will also provide powerful leverage for nominatations, ticket sales and building our sponsors profile.
Connections with other key players in the women’s progression world such as WBDA (Women’s Business Development Agency) will also add to the energy around the event.
We will also be making the most of Jo’s public profile by arranging a whole host of radio interviews, issuing of press releases, ensuring that the event is firmly placed on the event calendar for 2009.
Our impressive bank of press connections and contacts will also provide a highly energetic media campaign.
All told, the press and PR surrounding the event will be unprecedented.
Contact Us
Jo Cameron HPA
Coventry Technology Park
Puma Way
Coventry
CV1 2TT
Telephone: +44 (0)870 2626 555
Press enquiries to Lisa@jocameron.co.uk